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      Preserving Your Company’s Brand: The Role of HR Webinar in Mountain View

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      August 21, 2013

      Wednesday   1:00 PM - 2:00 PM

      Your Laptop
      Mountain View, California 94040

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      Preserving Your Company’s Brand: The Role of HR Webinar

      Preserving Your Company’s Brand: The Role of HR 

      When it comes to developing a strong company brand, the focus is usually positioned outside of the office environment; the emphasis is placed on advertising, promotions and customer relations. This isn’t surprising, as many companies believe their brand is the emotional and psychological impact of their marketing, their public image and the experience provided to customers, rather than the experience lived by their employees.

      Branding does involve all of those things and more; however, a large piece of the puzzle is lost if you remove branding from a company’s internal culture and ignore the impact of corporate culture on the branding process. After all, your employees are the face of your company; they are individuals, but they are also the living, breathing manifestation of your brand in human form.


      • As an HR Professional do you know how your actions or interactions affect your company’s brand?
      • What role does HR play in preserving the company’s brand?
      • Why is branding so important to your company?
      • What steps can you take to help build a stronger brand for your company as an HR professional?


      About the Speaker:

      Cheryl McDuffie James currently serves as Managing Director for Business Imaging a business & leadership development firm, specializing in a full range of client services including one-on-one & team career and business coaching, professional development programs & facilitation, process management services, small group seminars as well as speaking engagements upon request.

      With over twenty years of experience in the areas of Finance, Marketing, Sales, Consulting, and Process Management were achieved in several industries including, Telecommunications, Pharmaceuticals/Biotech, Restaurant, and Consumer Products. Her clients include Fortune 500 organizations as well as small business leaders.  Ms. James has a Bachelors of Science in Accounting and a MBA. She is the recipient of multiple sales and leadership awards at both the local, national and international level.



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