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      BMA PRODUCT MARKETING & MANAGEMENT RT: Leveraging 'Crowdsourcing' in Palo Alto

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      November 19, 2009

      Thursday   8:30 AM - 10:00 AM

      855 El Camino Real (at Embarcadero) Palo
      Palo Alto, California

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      BMA PRODUCT MARKETING & MANAGEMENT RT: Leveraging 'Crowdsourcing'

      Leveraging "Crowdsourcing": NexGen Innovation & Marketing!

      Crowdsourcing is an awesome new resource for marketers and
      product managers to innovate new products and execute winning &
      engaging marketing strategies. Wikipedia defines Crowdsourcing as
      a distributed problem-solving and production model. Problems are
      broadcast to an unknown group of solvers in the form of an open
      call for solutions. Users---also known as the crowd---typically
      form into online communities and the crowd submits solutions. In
      a product and marketing innovation context, it is fast becoming a
      hot new concept that leverages Cloud Computing to help you
      innovate and market in a competitively differentiated yet
      enormously cost efficient way!

      Perhaps the simplest way to think about it is how YouTube,
      Wikipedia, Facebook, Twitter, and others are leveraging the crowd
      to create content, community---and---value. A more explicit
      example involves Netflix, which recently ran an open competition
      (grand prize of $1,000,000) for the best collaborative filtering
      algorithm that predicts user ratings for films, based on previous
      ratings. During this session, the speakers will share key
      concepts of how to apply Crowdsourcing. They will share case
      studies of what various companies are doing to leverage this new
      resource to better capture market share, increase margins,
      innovate brand new product offerings, and more. Case studies will
      include global brands, financial services, technology services,
      green tech, franchising, customer acquisition cost reduction,
      brand measurement and analysis, and more.

      So what does this mean for you and how can you use Crowdsourcing?
      Come and find out at this exciting roundtable!

      About Our Speakers:

      RAY SOLNIK is a veteran of both corporate marketing and
      innovative high tech company P&L management. As president of
      Buena Vista Business Services, he currently consults with cutting
      edge high tech companies like a Xerox PARC cloud managed wireless
      LAN spin out, (formerly Dolores Labs and recently
      named to the TechCrunch50), and various other SaaS related
      businesses. Prior to founding Buena Vista, he was president and
      COO of OpSource, a SaaS (Software as a Service) and cloud
      services operator behind major cloud computing brands like
      Xacctly, Taleo, Ribbit, Buzzword,, and many others.
      Previously, he was president of AT&T WorldNet where he increased
      cash flow generation by $150M over two years by leveraging
      focused channel, product, and marketing strategies. He is based
      in the Bay Area.

      LUKAS BIEWALD is founder and CEO of, the leading
      enterprise crowdsourcing company. makes
      crowdsourcing available to enterprises through a variety of
      quantitative statistical methods and computer science systems
      automation that ensure quality, speed, and cost never seen
      before. Crowdflower is one of the few venture-funded firms that
      was oversubscribed this year. Lukas was a key member of the
      Yahoo! Search team optimizing search results; he was chief
      scientist at Powerset (acquired by Microsoft and now a core
      component of Microsoft's new Bing search service). He is a
      certified "brainiac" geek with a Stanford computer science MS.
      He's a cool dude too.

      Due to increased attendance for this event, Scott's has required
      the use of a separate meeting room and will not be providing
      separate breakfast tabs for each attendee. The fee above includes

      Cost: Members $15, Non-members $30 includes breakfast

      Categories: Business & Networking | Technology

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.

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