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      Corporate Innovation: 1 Day Briefing with Michelle Messina and Jonathan Baer in Menlo Park

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      November 11, 2019

      Monday   8:30 AM

      Spaces Menlo Park , 101 Jefferson Dr.
      Menlo Park, California

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      Corporate Innovation: 1 Day Briefing with Michelle Messina and Jonathan Baer

      Many of today’s corporations are reacting to continual disruptions of new technologies and startups emerging from centers of innovation and excellence such as Silicon Valley.  External factors such as the climate crisis and the shortage of natural resources such as water and energy, increasing tariffs and political instability, and changing customer demographics, make business as usual much more problematic. While a corporation may have research and new product initiatives, monetizing these efforts are often constrained by multiple factors including the availability of qualified personnel.  Existing corporate culture, and an unwillingness to take risks, may further limit internal momentum and slow corporate success. And what were once considered corporate strengths are now becoming limitations and constraints to the corporation’s ability to adapt to changing markets and external factors. Despite all these issues and challenges, there is a path forward for corporations that are willing to be proactive, rather than reactive.   Join us for a 1-day briefing on Corporate Innovation:  Opportunities, Challenges & Clarity.  This program provides a framework for successful corporate innovation and an overview of Silicon Valley and its best practices, and.  This briefing is designed to provide information and clarity, while decoding much of the terminology and options that are invoked as the way or the only way for corporations to innovate and embrace the changes brought on by disruption. The Corporate Innovation:  Opportunities, Challenges and Clarity program is led by two Silicon Valley veterans with extensive experience bringing innovation into practice in both the startup and corporate worlds.  Michelle Messina and Jonathan Baer are based in Silicon Valley and co-authors of the best-selling book Decoding Silicon Valley: The Insider’s Guide.  As a participant, you will leave with a deeper understanding of the opportunities and challenges involved in successful corporate innovation, gain clarity on the range of options, and the process for determining which alternatives or paths are most appropriate your organization. Information & Insights You Will Gain Clarity on the range of corporate innovation options, pros and cons of each, and which might be best suited to your organization    Awareness and sensitivity to the spectrum of issues and factors that contribute to innovation success and will help to avoid failed initiatives  Insights on corporate culture, biases, and how some options may or may not fit your organization Silicon Valley best practices:  how some can, and cannot, be applied in a corporate environment Perspectives on positioning corporate innovation activities to both the internal and external stakeholders including employees, board members and investors  An understanding of the range of implementation approaches including those highly visible and tightly integrated with all corporate resources vs. smaller, more low-key initiatives Value and importance of creating innovation champions and their role in risk mitigation Key Program Takeaways  Corporate Innovation:  Opportunities, Challenges & Clarity is a practical, hands-on introduction to corporate innovation.  It is structured to help you understand the range of available options, the considerations and decision-making factors that influence those choices and resulting corporate innovation program success.  The all-important, M3 money, metrics, and milestones, will be covered to understand how to measure progress and increase the chances for success. Who Should Attend: This program is designed for senior management and executives including CEOs, CIOs, business owners and CSOs. It is ideal for i those responsible for creating and implementing corporate strategy, innovation initiatives, and new product and market development initiatives within the corporation. CORPORATE INNOVATION Program Agenda: Morning Session, 8:30am-12:00 pm Decoding Silicon Valley  Silicon Valley Innovation Best Practices How Silicon Valley corporations manage innovation Facebook, Google & Salesforce KLATencor/Cisco/Intel Corporate challenges in dealing with startups Afternoon Session, 1:30 pm -5:00 pm Moving forward: How corporates can Innovate Examples of how companies have innovated Overview of the options for corporate innovation Corporate venture capital Multi-pronged approach Supplemental R&D (Toyota RI), supply chain ownership Skunk works Accelerator (in-house and/or contracted) Hackathons Innovation challenges Pitch Competition Assessment process to determine what to do and how to do it Issues, questions and challenges by each option Do nothing Do something Who’s in charge? How are initiatives resourced and managed? Board level support and full management / divisional commitment. Cultural issues  3rd party help:  Value of external perspective and expertise External factors (tariffs, climate crisis, price of raw materials, etc.) Work plan  About the Team                                                                 ABOUT THE EXPERTS:                                                                    MICHELLE MESSINA:  Author, Decoding Silicon Valley, Corporate Innovation expert, mentor, consultant.  Michelle Messina is an Innovation advisor to entrepreneurs, governments, accelerators, and investors around the world, helping catalyze entrepreneurial ecosystems worldwide; placing qualified entrepreneurs-in-residence in startup communities around the world, helping global companies find repeatable, scaleable & sustainable business models.  As an advisor Michelle is specializing on emerging markets, transitional economies and white space opportunities. Over the past 8 years, Michelle worked in more than 65 countries, over 1000 small and large companies,  coached many entrepreneurs, helped companies refine their innovation strategies  Michelle Messina’s mission is to help build innovative companies globally, build innovation ecosystems,  support women entrepreneurs, and facilitate local economic development programs. JONATHAN BAER -   Managing Partner of StoneHearth Ventures, Corporate Innovation Consultant, Author, Decoding Silicon Valley.  Jonathan Baer is a recovering venture capitalist who loves working with early stage companies around the world. He was the founder and CEO of two venture-backed companies, one of which was a spinout from SRI International. Jon now spends his time teaching, mentoring, and advising early stage companies with leading accelerators and investors around the world. He believes that startups require tough love; and need to focus on money, metrics, and milestones. Jon teaches startup CEOs to say less, because less is more.   Jonathan Baer assists companies with a range of startup issues and challenges: connecting with customers and partners, raising capital, validating markets and sales channels and recruiting advisors and board members. Jon was a General Partner at Oscco Ventures, a Sand Hill Road early-stage venture capital firm that was one of the pioneering firms in Silicon Valley. Jon started his career at Exxon Enterprises where he was responsible for creating and managing new businesses for the corporation. Jon provides mentoring to Stanford University’s StartX accelerator and Singularity University’s acceleration programs and teaches at Berkeley’s Haas School of Business. He is the co-author of Decoding Silicon Valley: The Insider’s Guide.

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