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      The Knowing-Doing Gap: Applying Business Best Practices to Personal Well-Being in Stanford

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      November 14, 2019

      Thursday   1:00 PM

      450 Serra Mall
      Stanford, California 94305

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      The Knowing-Doing Gap: Applying Business Best Practices to Personal Well-Being

      Event Details:

      In their ground-breaking book The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action, Stanford professors and authors Jeffrey Pfeffer and Robert I. Sutton discuss why our actions often don't match our ideals and what we can do about it. Almost 20 years later, the insights from this book still ring true. And while the authors’ research is drawn from the corporate world, many of their take-aways apply for individuals as well.

      You are invited to join Jeffrey for a presentation and panel discussion of the key elements of the Knowing-Doing Gap and how they apply to the health and wellness choices we make as individuals. The panelists will discuss the key components to successfully translating knowledge into sustainable behavior change, such as building upon successively more ambitious short-term goals that fit into the realities of people’s existing routines, identifying barriers to success, and modifying goals when we experience inevitable setbacks. All attendees with paid registration will receive a copy of the book.

      Presenter: Jeffrey Pfeffer, PhD, is the Thomas D. Dee II professor of organizational behavior at the Graduate School of Business at Stanford, where he has taught since 1979, as well as the author or co-author of 15 books.

      Moderator: Patty Purpur de Vries, MS, is the associate director of faculty and staff well-being and strategy and innovation for the Health Improvement Program and BeWell. She is also director of the Stanford LeadWell Network and ambassador for the Stanford Medicine WellMD Center.


      Marguerite Kunze, PhD, is the associate vice president of Talent Management and Workforce Strategy at Stanford.

      Jackie Bertoldo, MPH, RDN, is the assistant director of Food Choice Architecture and Nutrition at Stanford Residential and Dining Enterprises.

      Deborah Balfanz, PhD, is the program manager for the Health Improvement Program behavior change classes and also provides individual wellness coaching.

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      Categories: Education | Health & Wellness | University & Alumni | Outdoors & Recreation

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